3 Years In: A Look at my Super-Niche Destination Site (Discover Sausalito)

Welcome to class, site scholars! January is a busy month for case study updates – both my London On My Mind and Discover Sausalito sites hit milestones in that month, and that means I have case studies to share.

(LOMM is episode 14, if you want to listen to that one too.)

In today's episode, we're focusing on my three-year case study update for Discover Sausalito. I share the origins of this site – why I started it – how it's performed and grown, which content is working, and my strategic takeaways after three years of running a site that I designed to be small... but secretly hoped would be bigger by now.

If you want to read more or see the numbers I share in this case study, you can find a written 3-year Case Study on the Site School blog.

Also, please consider giving this podcast a rating and review on whatever platform you're listening – it helps the pod reach new bloggers looking to learn, grow, and earn more from their sites this year. The free Site School Facebook community is also a spot you can find me, participating in monthly challenges, talking about AI in SEO, and much more. 

That's it for this week; see you next Thursday... and class dismissed!