Expertise, Authority, and Trust: The Future of SEO

Curious where SEO – search engine optimization – is headed in 2023? This episode will help.

Welcome back to class, Site School listeners. Today we're focused on E-A-T, one of the primary quality indicators Google has been working hard to incorporate into the algorithm and will continue to focus on.

In this episode, you'll learn what E-A-T is, why you should focus on it, and most importantly, eight ways to improve your Expertise, Authoritativeness, and Trustworthiness, including:

• Hitting the right level of comprehensiveness
• Harnessing the power of your About page
• Being conscientious about agreeing with the consensus

If you want to read more about E-A-T and how to improve yours, check out my article on Site School covering the same topic. 

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